The Sony A7C has proven to be quite popular. As a full-frame camera designed primarily for vlogging, it’s not much of a surprise. Even though there are many full-frame cameras out there now with which you can vlog, the A7C kind of stands alone in its design that’s especially well suited to the task. And despite being smaller, when it comes to video, it largely keeps up with the Sony A7 III. Well, it appears that we’ve got an A7C II on the way at some point in 2023, according to new rumours over on Sony Alpha Rumors. It’s expected to have the same body and overall form factor as the original Sony A7C but with specs closer to that of the Sony A7 IV. This should mean improved video (perhaps including 10-Bit 4:2:2 and 4K 60p) and better autofocus.

According to SAR’s tipster, Sony is ramping up production of the EVF for the A7C, but not the camera itself, suggesting that they may be increasing production for a newly announced camera.

One of the big reasons I didn’t buy into the A7C when it was originally announced was the lack of 4K 60p. I’m not too bothered about 10-Bit 4:2:2 in a vlogging camera, but if we could get 4K 60p in an A7C II, that would be a great attraction for a lot of people. The only thing that potentially stalls this rumour, though, is that while it is the oldest full-frame model in Sony’s latest-generation lineup except for the Sony A9 II, almost every APS-C Sony camera besides the ZV-E10 is older than the A7C. The Sony A7C was released on September 15th, 2020. The A7S III was released a month later, with the A7 IV coming in October 2021. The Sony A7R V was announced in October 2022. The A9 II was released a year before the A7C, in October 2019, so it’s also due for a refresh (and one is also expected this year). The Sony ZV-E10 was released in July 2021, but every other APS-C camera in Sony’s E-Mount lineup was released in August 2019 (for the A6100 and A6600) or earlier. Then there’s the competition to consider. Sony has some catching up to do when it comes to its APS-C lineup, especially now that Nikon and especially Canon have both jumped on the APS-C format. For example, the Sony A6600 was released three years before the Canon EOS R7, and the EOS R7. The comparison between those two speaks for itself. Sony’s going to find itself needing to do some catching up soon if they want to compete in the APS-C space. Not everybody wants an APS-C camera just for vlogging (the ZV-E10’s primary purpose), and Sony will need to start paying attention to that again soon. Whether or not Sony will release some APS-C stuff this year as well isn’t known, but an A7C style body that’s at least as good as the original but also shoots 4K 60p? Bring it on! Especially if there’s no crop factor involved. There’s no indication as to when in 2023 we might hear an announcement about an A7C II, not even which half of the year. But we’ll keep you posted as we hear more. [via Sony Alpha Rumors]