When a new piece of gear is released, it’s accompanied by a press release. This press release is often filled full of jargon and tech speak. Details that 99% of customers either don’t understand or even really care about. But big numbers and words that are difficult to pronounce look impressive. So, manufacturers include them. Savvy manufacturers, though, can save a little money on their marketing budget, and the new Random Photo Marketing Generator instead. Created by Roger Cicala and Seb Pearce, you’d swear you were reading the website of one of the well known lens manufacturers. Of course, the text it generates is complete nonsense, but it does sound very good. Roger writes, that sometimes he simply gets bored with testing. Between boredom, reading product press releases and finding funny things on the Internet, an idea sparks. And thus, the Random Photo Marketing Generator was born. – Roger Cicala
You don’t usually see “Old-world craftsmanship”, “discerning photographer” and cats in the same paragraph. But there it is, in black & white on the Internet. And while it is fake, it does read very real, until you notice the absurdity of some of the statements. A lens designed for both outdoor photographers and “forum warriors”? I always thought those were mutually exclusive pursuits. Perhaps you simply acquire new lenses in order to be able to sell them at some point. Capable of capturing every scene in its full living color, even when weather is not ideal, its high-quality design and all-metal build quality will make it your go anywhere lens. Designed with the most demanding photography and videography in mind, it provides the optical performance necessary for forum warriors, while delivering the superlative operation you’ve come to expect from our products. Or maybe you just need that super fine sharpness for social media. The examples above do get a little bit ridiculous. Some of them, though, really do read as if you’re looking at a manufacturer’s website. You could literally copy and paste them over and nobody would really be able to tell. But, what if you’re not a lens manufacturer? What if you’re a photographer that’s also looking for a computer to generate your marketing content? Well, there’s always Arty Bollocks, the artist statement generator. [via LensRentals]
