Here is something interesting that is coming from this year’s photokina. Fuji just announced the GFX 50S. It is a medium format camera with a sensor that is 70% larger than a full frame DSLR. The sensor for this new camera is a G Format 43.8 x 32.9mm sensor, and it will shoot in the following aspect ratios: 4:3 (default), 3:2, 1:1, 4:5, 6:7 and 6:17, which were available in large and medium format film cameras. The processor will be a new X-Processor Pro (I don’t even know what that means yet). Since this is a mirrorless medium format fuji were able to create a short flange of just 26.7mm (sensor to lens distance) to shorten the back focus distance as much as possible. This prevents vignetting to achieve edge-to-edge sharpness of the world’s highest level.

Fuji is trying to differentiate from other medium formats by sticking with their design philosophy. Compared to conventional medium-format digital SLR cameras, the GFX is lighter in weight, and achieves a far more compact form factor. Similarly to the X series it features physical buttons and buttons, which should make the life of a person using it easier.

The GFX S50 natively uses a monitor, but there is a separate EVF accessory that you buy and attache to the camera.

Since it is a new mount, Fuji are also announcing 6 new FUJINON lenses:

Standard prime “GF63mmF2.8 R WR” (equivalent to 50mm in the 35mm format)Wide-angle standard zoom “GF32-64mmF4 R LM WR” (equivalent to 25-51mm in 35mm format)Mid-telephoto macro 1:0.5 “GF120mmF4 Macro R LM OIS WR” (equivalent to 95mm in 35mm format)Fast aperture mid-telephoto “GF110mmF2 R LM WR” (equivalent to 87mm in 35mm format)Ultra-wide “GF23mmF4 R LM WR” (equivalent to 18mm in 35mm format)Wide “GF45mmF2.8 R WR” (equivalent to 35mm in 35mm format)

No word on pricing yet, but Fuji plans to start selling this GFX line in early 2017. [via fujifilmusa]