Today, Hasselblad released new sample photos taken with their latest medium format camera H6D-400c MS. And their test subject? A Ross HK-7 which is the first camera they ever produced. It’s a wonderful testament to how much the company has achieved in photography technology in the last 77 years.Advertisements

In reality, the H6D-400C MC uses a similar 100MP found inside its sister camera, the H6D-100c. However, what makes it different is that it employs multi-shot technology to produce 400MP photos. So how does it work? Well, the 400C MC takes multiple shots of one scene, shifting 1 or 1/2 pixel each shot. The images are then combined using Hasselblad’s dedicated photo editor Phocus to create an ultra-high resolution picture. The result is so sharp that it retains details even when you zoom in.

For obvious reasons, you can’t use the H6D-400c MC for anything that involves too much movement. Hasselblad says this camera is more intended for documenting art and historical artifacts. It makes a lot of sense, especially that it captures every single detail with extreme precision. You’re probably disappointed to know it’s still just a 100MP camera and not a 400MP one. However, once you look at the images yourself, you’ll realize just what it’s truly capable of.

Click here to download the Raw imageDownload JPEG images here

Impressed with the photos? Well, the H6D-400c MC is now available for only $47,995.00. The story starts amidst the toils of World War II with an aerial camera recovered from the German army. Victor Hasselblad, who’s name had been established as an optical and photographic expert thanks to the family’s distribution business, was approached by the Swedish government to replicate the captured camera. Faced with the task of reverse-engineering the device, Victor simply responded, “No, but I can make a better one.” Shortly thereafter in the spring of 1940, he established a workshop in the shed of an automobile factory and set forth on what would become the world’s most recognized professional camera system. Since its launch over ten years ago, Hasselblad’s Multi-Shot imaging technology has become an industry standard in the fields of art reproduction and cultural heritage. Professionals rely on Multi-Shot cameras to faithfully document precious paintings, sculptures, and artwork for the posterity of history. As the only professional medium format system to feature multi-shot technology, Hasselblad continues to be the standard choice for institutions, organizations, and museums worldwide to record priceless artifacts in the highest image quality possible.